“Every brand begins with a soul.”
*From soul to system, your brand journey begins.*
Beyond AI
At SmartLaunch AI, we believe in the synergy between human critical thinking and AI innovation to unlock the full potential of marketing.
Born from a shared vision among passionate creators, we are dedicated to driving personalized customer engagement and data-driven campaign optimization.
Our mission is simple yet profound: to empower businesses with authentic brand expression and sustainable growth.
What sets us apart is our ability to create deep emotional resonance with our clients, transforming marketing strategies into smarter, more soulful journeys.
Trust SmartLaunch AI — where your brand evolves with intelligence, creativity, and heart.
Meet our team
Behind every service we provide is a dedicated team of professionals, each bringing their unique expertise and enthusiasm to our business.
Kae Looi
Co-founder, SmartLaunch AI
Kae began her career as a piano teacher, where she nurtured creativity and discipline through music. In 2020, the impact of COVID-19 reshaped the way people worked and learned, sparking her first transformation into online marketing.
By the end of 2023 and into early 2024, she fully immersed herself in artificial intelligence, equipping herself with skills in AI systems design and prompt engineering. What started as a challenge soon became a passion—to build clarity-driven ecosystems for soul-led creators.
At SmartLaunch AI, Kae specializes in AI-powered workflows, custom GPT bots, and bilingual brand strategies (EN/中). She partners with coaches, educators, and vision-driven founders to turn abstract ideas into structured systems that scale.
Her mission is clear: to bridge creativity, technology, and soul-led branding, so that transformation is not just about adapting to change, but about thriving with authenticity and flow. Looking ahead, she envisions SmartLaunch AI as a catalyst for creators worldwide—empowering them to align vision with impact, and ideas with action.
XiChen Wong
Co-founder, SmartLaunch AI
XiChen brings extensive experience from managing large-scale international projects in Singapore and Dubai, where his career has always been about inspiring people and driving transformation. Over the years, she has worked across diverse industries, building strong teams and leading change with clarity and vision.
Her journey into artificial intelligence began when she recognized how rapidly digital landscapes were evolving. She expanded her expertise into AI Marketing, Content Creation, and Business Design, discovering how new technologies could unlock growth and innovation for businesses of all sizes.
At SmartLaunch AI, he combines decades of leadership and operational experience with the latest AI tools, creating technology-driven solutions that are both practical and impactful. Her focus is on making AI accessible, empowering organizations to integrate it in meaningful ways that align with their long-term goals.
Looking ahead, she is passionate about building bridges between strategy and innovation—ensuring that every brand SmartLaunch AI supports can thrive with clarity, confidence, and long-term impact.
Ready to elevate your brand with soulful AI?
Let’s explore how SmartLaunch AI can help your brand grow — with precision and soul.